Tim Hortons

Tim Hortons needed a way to modernize their iconic Roll Up the Rim campaign for a digital-first audience while maintaining the physical cup experience that Canadians loved. The challenge was creating an AR experience that worked reliably at enterprise scale — across 4,000+ locations — on diverse devices, lighting conditions, and user demographics.

Designed and directed the end-to-end AR experience: from the physical cup trigger design to the digital reward mechanics. Built a custom AR recognition system that could identify cup patterns in real-world conditions. Created a gamified loyalty loop that incentivized repeat engagement while integrating with Tim Hortons' existing rewards infrastructure.

Delivered Canada's first nationwide AR campaign for a restaurant franchise. The experience was deployed to 4,000+ Tim Hortons locations across Canada, driving significant digital engagement and establishing a new channel for Tim Hortons' loyalty program. The campaign demonstrated that AR could work at enterprise scale in the QSR industry.