Proposal
A 3-month engagement to sharpen product direction, de-risk the first release, and strengthen the judgment and team capability required to carry MyHive through launch.
Aaron McLean
Product · Strategy · Operations
Scott Jr Sniedzins
Founder, MyHive
Context
MyHive connects seekers and guides through a marketplace, journaling system, and guided development path. The product is functional, live on GitHub, and in active hallway testing. Scott is already running real sessions and feeding those insights back into the build.
The team is refining the platform and preparing for a more intentional release. There is real momentum, a committed team, and a clear vision. The open question is sequencing: what to build next, what to defer, and what "ready" actually means before the product meets a wider audience.
That level of pressure-testing across feature bets, go-to-market assumptions, and release timing is difficult to do from inside the company. It requires experienced external judgment that can challenge assumptions early and help a founder make stronger calls before they become expensive mistakes.
Team
Vision, product direction, and live user sessions. Growing into deeper leadership across tech strategy and go-to-market.
Fast, intuitive builder. Deeply invested in the mission. Continuing to develop greater strength in structured planning, roadmap clarity, and delivery cadence.
Reliable across brand, design, and operations. Leading Figma refinement and brand story development.
Simplifying communication, tightening sprint execution, and translating vision into clearer deliverables.
Founder of a successful healthcare company. A trusted long-term collaborator connected to the broader vision, though not involved in day-to-day product development.
Structure
A focused advisory relationship designed to strengthen founder decision-making while supporting team alignment at key moments in the go-to-market phase.
Included
12 × 90-minute founder advisory sessions over 3 months
Direct work with Scott on roadmap clarity, product direction, sequencing, go-to-market decisions, and key trade-offs.
3 × 90-minute team working sprints over 3 months
One focused session per month with relevant core team members to review priorities, resolve blockers, improve alignment, and support release readiness.
Async support between sessions
Brief strategic questions, decision pressure-testing, and follow-up related to live discussions.
Targeted material review
Roadmap, UX, sprint plans, brand, and go-to-market materials as relevant to current priorities.
Scope Boundary
This engagement is strategic and advisory in nature. It is designed to improve judgment, alignment, and execution rhythm. It does not include ongoing project management, full production oversight, or unlimited team access outside the agreed structure.
Focus
Product Direction & Release Sequencing
Clarifying what stays, what gets cut, what ships first, and what order gives the product the strongest chance of landing well.
Go-to-Market Positioning
Audience clarity, offer logic, rollout structure, and channel direction.
Founder Decision-Making
Helping Scott evaluate trade-offs faster, set direction with more confidence, and make the key calls with less second-guessing.
Team Growth & Execution
Improving how the team operates as the product matures through tighter sprints, clearer handoffs, and stronger execution rhythm.
Risk & Blind Spots
Surfacing technical, strategic, and operational gaps early enough to address them before they create drag, confusion, or avoidable rework.
Outcomes
A founder making faster, more grounded decisions with a stronger framework for evaluating trade-offs.
A team operating with tighter coordination, clearer ownership, and less rework between sprints.
An improved product, brand, and launch path executed by the team with stronger sequencing and greater confidence.
Investment
3-Month Engagement
$12,000CAD
Included
12 × 90-minute founder advisory sessions over 3 months
Direct work with Scott on product direction, roadmap clarity, release sequencing, go-to-market priorities, and the key decisions required to move MyHive toward a credible launch.
3 × 90-minute team working sprints over 3 months
Focused sessions with relevant team members to align priorities, resolve blockers, tighten execution, and support steady progress toward release.
Async strategic support between sessions (WhatsApp / Slack)
Ongoing support for live questions, decision pressure-testing, blocker resolution, and momentum between sessions as priorities evolve.
Applied review and guidance
Platform, roadmap, brand, sprint plans, and go-to-market materials reviewed in service of clearer decisions, stronger execution, and a more credible path to launch.
Additional Scope
Work beyond the engagement scope — extended research, standalone deliverables, or additional reviews — is billed at $350 CAD / hour with advance approval.
Fit
MyHive is at the stage where the cost of poor sequencing is highest. The product works. The team is committed. But the window between a working prototype and a credible first release is where many early-stage products lose momentum — not from lack of effort, but from effort spent in the wrong order.
My work is strongest in exactly this transition: helping founders identify which decisions matter now, which ones can wait, and how to move through the next phase with greater clarity and less drag.
MyHive sits at the intersection of marketplace, wellness, and community — a category where trust, timing, and positioning are tightly linked. When the sequence is off, the market feels it. When the sequence is right, the product earns confidence faster. That is where this engagement creates leverage.
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