Proposal
A 3-month engagement to sharpen product direction, de-risk the first real release, and build the decision-making muscle that carries MyHive beyond launch.
Aaron McLean
Product · Strategy · Operations
Scott Jr Sniedzins
Founder, MyHive
Context
MyHive connects seekers and guides through a marketplace, journaling system, and guided development path. The product is functional, live on GitHub, and in active hallway testing — Scott is running real sessions and feeding what he learns back into the build.
The team is refining in Figma and preparing for a more intentional release. There is real momentum, a committed group, and a clear vision. The open question is sequencing: what to build next, what to defer, and what "ready" actually means before the product meets a wider audience.
That kind of pressure-testing — on product bets, GTM assumptions, and release timing — is hard to do from inside the company. It requires someone who has seen this stage many times and can help a founder make sharper calls before they become expensive commitments.
Team
Vision, product direction, live user sessions. Growing into tech strategy and GTM leadership.
Fast, intuitive builder. Deeply invested in the mission. Developing strength in structured planning and delivery cadence.
Reliable across brand, design, and operations. Leading the Figma refinement and brand story work.
Simplifying communication, tightening sprint execution, translating vision into clearer deliverables.
Founder of a successful healthcare company. Nearly two decades of collaboration. Part of the broader vision, not day-to-day product.
Structure
A direct, ongoing advisory relationship with Scott — focused on raising the quality of the decisions being made across product, team, and market. Hands-on where it matters, strategic throughout.
Focus
Release Sequencing
What stays, what gets cut, what ships first. Building toward a release that holds up under real use — not a feature checklist.
Go-to-Market Positioning
Audience clarity, offer structure, channel logic. Getting specific about what needs to be true before a broader rollout.
Founder Decision-Making
Helping Scott evaluate trade-offs faster, set direction with more confidence, and make calls that stick.
Team Rhythm & Execution
Closing the gap between what gets decided and what gets built. Tighter sprints, clearer handoffs.
Risk & Blind Spots
Surfacing what is not being discussed — technical debt, market assumptions, capacity constraints — before they compound.
Outcomes
A release plan Scott and the team can execute with confidence — not a sprawling roadmap, but a clear, prioritized sequence they believe in.
Sharper positioning and a go-to-market approach grounded in who MyHive is actually for, how to reach them, and what to say.
A founder who makes faster, more grounded decisions — with a framework for evaluating trade-offs that outlasts the engagement.
A team operating with tighter coordination, clearer ownership, and less rework between sprints.
Investment
3-Month Engagement
$12,000CAD
Includes
4 sessions per month · up to 90 min each
Async strategic support between sessions
Targeted review of roadmap, product, and GTM materials
Frameworks and resources shared as relevant
Work beyond the engagement scope — extended research, standalone deliverables, additional reviews — is billed at $350 CAD / hour with advance approval.
Fit
MyHive is at the stage where the cost of a wrong sequence is highest. The product works. The team is committed. But the window between "working prototype" and "credible first release" is where most early-stage products lose momentum — not from lack of effort, but from misallocated effort.
Thriving Founder has guided founders through this exact transition across wellness platforms, SaaS products, and community-driven tools. The value is pattern recognition: knowing which decisions matter most at this stage, which ones can wait, and how to help a founder move through them with clarity instead of second-guessing.
MyHive sits at the intersection of marketplace, wellness, and community — a space where trust is the product and missteps in positioning or timing are hard to walk back. That specificity is where this work is strongest.
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