About

I bridge Creative, Product Innovation & R&D, Business Strategy, Operations, Production, and Marketing—aligning teams and turning vision into engagement-driven products, experiences, and communities.

I'm fluent in modern AI development environments, with a focus on decision quality, evaluation, and adoption—so speed turns into reliable outcomes.

Since 2017, I've built Seed Interactive and Illumination Games and led engagement-first innovation across seven sectors: Gaming, Interactive Entertainment, Wellness Tech & Products, Brand Marketing & Activation, Education & Edutainment, Museums & Heritage, and Hospitality. I've delivered award-winning games, AR campaigns, and digital platforms with Nintendo, Tim Hortons, and the Ingenium Museum Corporation—reaching 2.4 million players across 182 countries. I've also navigated the collapse of a business I spent ten years building—and the rebuilding that followed. That full arc is what I bring to every engagement.

My toolkit spans AI, AR/VR, biofeedback, gamification, 3D/WebGL, and digital therapeutics—informed by deep R&D work and projects involving NSERC, AMD, and SIRT exploring non-pharmaceutical mental health interventions, virtual performance technology, and holistic wellness platforms.

As Product Manager at Verold, I owned product direction and helped scale a pioneering 3D collaboration platform that was acquired by Box (NYSE: BOX)—giving me firsthand insight into the startup journey from product-market fit through to exit.

Alongside product leadership, I bring 15+ years of high-performance coaching, team development, and community wellness work—expanded in recent years into founder and executive coaching focused on alignment, leadership, and execution under pressure.

I work at the intersection of vision, craft, and service—building what matters, and helping others do the same.